This a rare non-satirical post.
In an exclusive interview with local planners, it has been confirmed that ALDI is indeed coming to Brownwood. The proposed store will be located in Commerce Square and promises to offer low cost, high quality merchandise to the Brownwood Micropolitan Statistical Region. Square footage detail has yet to be released, and the Examiner is currently in the process of acquiring a floor plan.
We polled a few area shoppers, and the arrival of ALDI is highly anticipated. “I might be missing out on a great shopping experience!” stated area grocery aficionado Amanda Brooks-Jackson. “I hope I don’t have to get all dressed up like I’m going to Target though. Raising a growing family means saving every cent possible is important, but raising a growing family also means that I don’t have time for that sort of pomp and circumstance.”
Another shopper, Henry Sellers, said that he values “low costs and a clean store” and he is excited to have a new option because the local Kroger is “kind of beyond repair”.
Another benefit to having ALDI is the way items are shelved. “Stocked shelves is my number one thing…I say that because I can only shop on days I have a car.” stated Renee Schultz. ALDI uses the shipping cartons that items are recieved in, and when the carton is empty, an entirely new carton is placed on the shelves. Compared to traditional supermarkets where items themselves are stocked, this ensures a wider selection of items on display at any given time. She went on, “Late night shopping is great too, to avoid the crowds” and ALDI saves customers money by keeping stores open during prime shopping times.
Shoppers have long complained about having few local options for healthy living, but now they have a choice. ALDIs “SimplyNature” brand of foods are organic, GMO-free, and no artificial ingredients are used. “At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price,” said Chuck Youngstrom, president of ALDI.
“We’re always striving to offer healthy options at prices that make it possible to maintain a healthy
lifestyle – and that’s exactly what the SimplyNature brand offers.”
Customers can expect to find more than 1,300 of the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less** than traditional supermarkets. A model of efficiency, ALDI eliminates overhead costs by offering smart practices, such as a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.
A grocery retailer that has grown without merger or acquisition, ALDI has nearly 1,300 stores
located in 32 states. Over the last several years, ALDI has added, on average, 80 new stores each year, expanding the ability to bring grocery savings to more people every day.
About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates nearly 1,300 stores in 32 states, primarily from Kansas to the East Coast. More than 25 million customers each month save up to 50 percent ** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,300 of the most commonly purchased grocery items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For more information about ALDI, visit www.aldi.us.
*According to a survey of more than 6,500 consumers conducted in May 2013 by Market Force
**Based upon a price comparison of comparable products sold at leading national retail grocery